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Honoring the heritage of the game

Celebrating the legacy of golf through events, community, and restoration, rooted in authenticity and timeless tradition
1930s Horton Smith, Walter Hagen & Joch Hutchinson

Crafted through a timeless vision

Every initiative under Hickory Golf Masters is shaped by a singular purpose: to honor golf as it was meant to be—elegant, challenging, and deeply human.
What follows is not a list of offerings, but the pillars of an experience. Each one reflects a devotion to tradition, a reverence for craftsmanship, and a passion for authentic connection.

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THE HICKORY MASTERS - Invitational Trophy

A two-day tournament held at Villa d'Este, reserved for selected gentlemen. 


The event is a tribute to the game's earliest traditions and is considered the most prestigious Hickory Golf experience in the world. 

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Members' Club

An exclusive community offering access to curated events, early access to trading opportunities, and exclusive member benefits.


Membership goes well beyond access: it embodies commitment to a tradition. Members, both men and women, become part of a global circle of enthusiasts who embody the principles of heritage, excellence, and sportsmanship. From private gatherings to legacy preservation initiatives, the Club is where passion meets purpose. 

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Museum

Located at 11 Via Peri in the heart of Lugano, the Museum showcases a unique collection of over 1,300 original hickory clubs. Serving as a cultural and historical reference point for golf enthusiasts, scholars, and collectors, it offers a rare opportunity to test and experience historical equipment first-hand. 


Each piece tells a story of craftsmanship, evolution, and the soul of the game. The Museum is a hub of knowledge, restoration, and inspiration. Visitors leave with a deeper understanding of the sport’s early spirit and enduring legacy. 

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Show room

A dedicated place for buying, selling, and restoring original hickory clubs and accessories. This division connects collectors with authenticated pieces and ensures they remain in use and in care. We also welcome donations or sale of rare pieces for exhibition. 


Our Showroom is where heritage finds new custodians. Every transaction is backed by expertise, provenance, and preservation ethics. The seasoned collector and new enthusiast alike will discover objects telling enthralling stories, ready to be continued. We value the concept of "Timeless Passion". 

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